Did you know that the standard Google AdSense advert is not the best and most effective one?
If you've been using Google AdSense already, you'll know that there are different advert formats that you can try on your website.
The most important thing that you can do to improve your Google AdSense income is to increase the click-through rate or CTR For example,
*1000 pages visits, with a 1% CTR, is 10 clicks
*1000 page visits, with a 10% CTR, is 100 clicks
Which would you rather have? Google AdSense does not allow detailed discussions of actual CTR's but implementing the following hints and tips improved my AdSense income, literally overnight. If you are using the Leader board, Banner or Skyscraper adverts, then you are not using the most effective advert, in terms of CTR. By using the 336 x 280 Large Rectangle and 250 x 250 Square, you will instantly improve your CTR. Changing the colors of the text and background of your Google AdSense advert can also improve CTR.
You can do this by visiting color palettes on the "AdSense for Content" page. The standard color for the Linked Title is a royal blue and the advertiser-url is a green. By changing the Linked Title to a dark blue and the Advertiser URL to a light Grey, you will also improve your CTR and hence your income. If your page background is colored, then changing the background color of your advert to match, making the advert blend in on the page, once again improves your CTR. Do experiment with what works for you site - for some sites, the right color could be yellow, purple or pink - find out what works for you and use it! For further hints and tips on improving your Google AdSense income
